Nathaniel Ru is Changing the Fast Food Game

To understand where Nathaniel Ru is taking fast food you have to be able to comprehend where he is coming from. He has shown the world that fast food doesn’t have to be routine. He may be a little different than the founders of McDonalds and Burger King. Nathaniel has come along at a different time, and he sees an obese nation that is in dire need of rescue. He hasn’t won a Nobel Peace Prize for bringing healthier food to the world, but there are definitely some strong accolades coming his way.

 

It has been stated that people stand in line for food at the Sweetgreen restaurant in the same fashion that people might stand in line for an iPhone. Anyone that has ever seen an iPhone line knows that this is a pretty impressive customer base. Sweetgreen is a restaurant that has managed to thrive because it is reasonably priced. This is the thing that Nathaniel Ru has figured out, and this is blowing the minds of so many people that have been assuming that all healthy food is expensive.

 

Typically, consumers are not wrong in their assumptions. There is a reason that so many people flock to the dollar menus at some of the top fast food establishments. These are restaurants that are designed to bring customers cheap meals that are quick. It isn’t healthy, but that is all that many of these customers can afford. Some customers have become to conditioned to relying on these dollar menu items that they cannot even consider anything else. They just automatically assume that there is nothing else out there that they can afford. What Nathaniel Ru has been able to do is change the mentality of consumers with Sweetgreen. That is a powerful thing. He has made customers realize that healthy food can be purchased at a reasonable price.

 

Customers are not the only ones that have been convinced. There has been a lot of venture capitalists that are on board with this as well. In the past it may have been hard to convince people to fund a business like this. Most venture capitalists would have said that it would cost far too much to get healthy food to the consumer. The farm-to-table concept – in a casual fast food setting – would have appeared unreasonable. Nathaniel Ru has proven that he could do it and make a profit.

The Tremendous Growth Of Waiakea Hawaiian Volcanic Water

In October 2015, Waiakea Hawaiian Volcanic Water announced a 5,000 percent growth. This was just three years after it was launched in 2012. With a wide product retail base in over 2,000 stores, Waiakea water grew rapidly in 30 U.S. states. As a result, Hawaii will be home to a new manufacturing facility. The plant is aimed at meeting Waiakea’s growing international demand; having grown from selling a few thousand cases to more than 120,000 cases of Waiakea a year.

Reasons For Waiakea’s Success

One-third of Waiakea’s brand’s success is its charitable contributions. The other key factor to their success is selling a unique yet reputable brand; the Waiakea Water. The final reason is as a result of substantial accounts and quick signing of local distributors, as well as strategic retailers such as Whole Foods.

The Product

According to Specialty Food, Waiakea water touts a mineral-rich, naturally alkaline, and electrolyte-packed product which gets sustainably sourced from a pure source. In fact, it is one of the most refined places in the world. The water is packaged from entirely recycled (rPET) bottles.

The water is sourced from the rains as well as melting snow. It goes through an intense filtering system that equally adds flavor, electrolytes and minerals to the end product. This is the primary reason why Americans love Waiakea.

About Waiakea

The company was founded in 2012. At that time, their focus was on health, charitable initiatives, and sustainability. They pride themselves in being the most awarded brand dealing with bottled water in America today. They have been involved considerably in anti-deforestation campaigns. In fact, Waiakea was the first bottled water brand to go carbon neutral.

Waiakea Inc is a wholesale distributor of the Waiakea Hawaiian Volcanic Water. They have a sleek and patented bottle design. Waiakea is not all about profits. They are the most charitable premium water in the world, with a variety of ongoing support to non-charitable organizations. Learn more about Waiakea Water: http://www.forbes.com/sites/helainahovitz/2015/10/20/now-thats-refreshing-22-year-olds-hawaiian-bottled-water-grows-4000-in-3-years/#52a85baf5332

The founder Ryan Emmons takes pride in having donated over 500 million liters of clean water to underserved African communities. He mentions that this was made possible by having sold more than 120,000 cases of Waiakea spring water.

Their water originates from the volcanic mountains of Hawaii specifically from the peak of Mauna Loa volcano. The water is enhanced with electrolytes and minerals from the long trails of porous lava as it gets filtered. Crunchbase said that through PumpAid, Waiākea water donates clean water to the needy for each bottle sold. In addition, the firm provides access to clean water in developing nations.

 

 

With a value at over $10 million, Waiakea Hawaiian Volcanic Water has an average annual growth rate equal to 170 percent. The water is currently available countrywide as well as internationally.