If you know Doe Deere’s story and how she carefully built her cosmetics empire, you would be quite impressed. Lime Crime has challenged the giant makeup industry and the huge companies involved, showing that a small idea can bear fruit and create an orchard.
Doe Deere spoke with GuestOfAGuest about her entrepreneurial spirit and never die attitude.
Doe Deere is Russian-born and spent happy years there, developing her businesslike approach to life. At age 13, the popular teen was selling temporary tattoos to her fellow classmates. She loved fashion, hair and makeup and pretty vibrant colors.
After moving to New York City in her late teens, Doe Deere joined a band and met her future husband Mark there. She also used her creative edge in fashion and makeup ventures.
Doe Deere came up with the idea to launch her own cosmetics brand in 2008. The timing was brilliant, and there was a niche for bold makeup. She jumped in fearlessly and hoped for the best.
Lime Crime was the brand, and frankly, the name has stuck. In addition, Lime Crime is a most “Google-able” name, so the unusual moniker is a good thing for business.
Doe Deere is internet savvy and has been extremely successful at building her brand on e-commerce, which isn’t easy. Online stores come and go, and many burn out; Lime Crime continues to soar, thanks to great makeup and social media attention.
Lime Crime is unique because the competition ignored the bold makeup arena, sticking to its old, worn-out rules for palette colors and makeup standards. Doe Deere’s strange lipstick shades and eye shadow colors are hauntingly beautiful, one of a kind. Glitter, glam and iridescence are common in her fantasy, freeing cosmetics.
Doe Deere’s Lime Crime mission is clear and simple. She wants young women and men, too, to enjoy the freedom and self-empowerment her bold makeup delivers. Wearing a stunning peacock-colored blue lipstick is a personal choice, for example and one that should be worn without apologies.
Lime Crime is modern cosmetics with a sharp edge. Doe Deere has helped bring down those tired cosmetics traditions of boring beige palettes, where red is the rare bold shade allowed under certain circumstances. Lime Crime makeup is loud and proud and worn anytime.
Today, Lime Crime is an independent makeup company based in Los Angeles. Doe Deere has been recognized as a top entrepreneur.
Follow Doe Deere on Instagram.