Fabletics-Not Your Run-of-the-Mill Athleisure Brand

Fabletics has wedged its way into a market dominated by e-commerce brands such as Amazon, and it has made its mark. Fabletics isn’t going anywhere anytime soon, and the popular athleisure company is growing by the day.

 

Fabletics has become popular thanks to its trendy clothing style, convenience, and personalized shopping experience. Fabletics is offering very high-value clothing at a fraction of the cost of competitors athleisure. Competitors also do not offer the personalized service that Fabletics gives since they do not use a personalized Lifestyle Quiz to match up the perfect outfits.

 

Fabletics has also used a completely new technique when it comes to growing and expanding. Fabletics has decided to scale slowly, and they have used a technique known as reverse showrooming. Many times, companies are hurt by the fact that shoppers browse products offline and then find the same items to buy at a fraction of the cost somewhere else.

 

Instead of letting this affect their business negatively, Fabletics has turned this into a positive and also avoided the quick pop-up method of expanding. They have relied on information and have taken the time to really felt to know their market and they have prospered thanks to this tactful business move. Because of this, they see 20 to 50 percent of their customers who come into their stores are already members of their subscription service and at least another 25 percent become members right in-store. The great thing is that whether their customers shop in-store or online, their purchases all count towards their online shopping cart.

 

Since coming onto the scene in 2013, Fabletics has grown immensely, and they are not going unnoticed. The $250 million company has gotten attention from an astounding number of people, and even celebrities love the cute styles and what the company stands for. Fabletics is all about empowerment, loving your body, and looking great in your clothes.

 

Kate Hudson is a great spokesperson for the company since she lives an active life which helps to promote her products, She loves the brand, and she is very involved with everything that goes on within the company. She is also very laid-back and easy to work with. Because of this, she is able to pinpoint what is popular and what is not selling and make adjustments do that the customer gets what they want and so the company always presents it’s very best.

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