How Lime Crime is Helping LA’s Stray Cat Problem

The problem of homeless cats in major cities is becoming worse and worse. It is a wonderful thing when a person steps up to help solve this issue. It is even a more wonderful thing when an entire company steps up to help stray cats.

Cosmetic company Lime Crime and its founder Doe Deere are doing just that. Lime Crime recently introduced a brand new line of make up packages called the Kitty Bundles. Kitty Bundles maintain Lime Crime’s bright and funky color patterns, but for each one sold 20% of the profits will go directly to Kitty Bungalow. Kitty Bungalow is a 501(c)3 charity in Los Angeles that helps stray cats to find homes in the most fun way.

Kitty Bungalow is more than a cat adoption facility, the company prides itself on being a type of “charm” school for cats. When a cat is rescued and send to the Kitty Bungalow they are taught an entire curriculum of cat “manners.” This could vary from learning how to use the litter box so they don’t have accidents, or learning how to interact with children. Kitty Bungalow even teaches basic manners like how to interact with humans. There are no cages at Kitty Bungalow and cats enjoy full open play to help them socialize with other cats. This socialization fuels their re-entry into society and will eventually help them find a loving home.

Doe Deere is very passionate about cats finding their permanent homes. She encourages her team to adopt pets and the company itself makes a big hurrah each time a new pet is adopted by a staff member.

Doe Deere founded Lime Crime in the mid 2000s after she moved to new York from Russia. She is incredibly passionate about bright, bold colors. She is known for her ever changing hair color and her incredible porcelein skin that she uses as a palatte to craft wonderful vibrant looks using her Lime Crime colors. However, she also is passionate about encouraging others to use Lime Crime colors to express themselves.

When she founded Lime Crime she wanted women to see it as a way to express their inner beauty. She did not want women to feel like they had to fit in by wearing the same makeup and sporting the same look that everyone did. Over a decade later, Lime Crime has one of the most loyal fan bases of any beauty company on the market and it continues to expand.


Doe Deere And Lime Crime Tossing Out The Makeup Playing Rules

If you know Doe Deere’s story and how she carefully built her cosmetics empire, you would be quite impressed. Lime Crime has challenged the giant makeup industry and the huge companies involved, showing that a small idea can bear fruit and create an orchard.


Doe Deere spoke with GuestOfAGuest about her entrepreneurial spirit and never die attitude.


Doe Deere is Russian-born and spent happy years there, developing her businesslike approach to life. At age 13, the popular teen was selling temporary tattoos to her fellow classmates. She loved fashion, hair and makeup and pretty vibrant colors.


After moving to New York City in her late teens, Doe Deere joined a band and met her future husband Mark there. She also used her creative edge in fashion and makeup ventures.


Doe Deere came up with the idea to launch her own cosmetics brand in 2008. The timing was brilliant, and there was a niche for bold makeup. She jumped in fearlessly and hoped for the best.


Lime Crime was the brand, and frankly, the name has stuck. In addition, Lime Crime is a most “Google-able” name, so the unusual moniker is a good thing for business.


Doe Deere is internet savvy and has been extremely successful at building her brand on e-commerce, which isn’t easy. Online stores come and go, and many burn out; Lime Crime continues to soar, thanks to great makeup and social media attention.


Lime Crime is unique because the competition ignored the bold makeup arena, sticking to its old, worn-out rules for palette colors and makeup standards. Doe Deere’s strange lipstick shades and eye shadow colors are hauntingly beautiful, one of a kind. Glitter, glam and iridescence are common in her fantasy, freeing cosmetics.


Doe Deere’s Lime Crime mission is clear and simple. She wants young women and men, too, to enjoy the freedom and self-empowerment her bold makeup delivers. Wearing a stunning peacock-colored blue lipstick is a personal choice, for example and one that should be worn without apologies.


Lime Crime is modern cosmetics with a sharp edge. Doe Deere has helped bring down those tired cosmetics traditions of boring beige palettes, where red is the rare bold shade allowed under certain circumstances. Lime Crime makeup is loud and proud and worn anytime.


Today, Lime Crime is an independent makeup company based in Los Angeles. Doe Deere has been recognized as a top entrepreneur.

Follow Doe Deere on Instagram.