In October 2015, Waiakea Hawaiian Volcanic Water announced a 5,000 percent growth. This was just three years after it was launched in 2012. With a wide product retail base in over 2,000 stores, Waiakea water grew rapidly in 30 U.S. states. As a result, Hawaii will be home to a new manufacturing facility. The plant is aimed at meeting Waiakea’s growing international demand; having grown from selling a few thousand cases to more than 120,000 cases of Waiakea a year.
Reasons For Waiakea’s Success
One-third of Waiakea’s brand’s success is its charitable contributions. The other key factor to their success is selling a unique yet reputable brand; the Waiakea Water. The final reason is as a result of substantial accounts and quick signing of local distributors, as well as strategic retailers such as Whole Foods.
According to Specialty Food, Waiakea water touts a mineral-rich, naturally alkaline, and electrolyte-packed product which gets sustainably sourced from a pure source. In fact, it is one of the most refined places in the world. The water is packaged from entirely recycled (rPET) bottles.
The water is sourced from the rains as well as melting snow. It goes through an intense filtering system that equally adds flavor, electrolytes and minerals to the end product. This is the primary reason why Americans love Waiakea.
The company was founded in 2012. At that time, their focus was on health, charitable initiatives, and sustainability. They pride themselves in being the most awarded brand dealing with bottled water in America today. They have been involved considerably in anti-deforestation campaigns. In fact, Waiakea was the first bottled water brand to go carbon neutral.
Waiakea Inc is a wholesale distributor of the Waiakea Hawaiian Volcanic Water. They have a sleek and patented bottle design. Waiakea is not all about profits. They are the most charitable premium water in the world, with a variety of ongoing support to non-charitable organizations. Learn more about Waiakea Water: http://www.forbes.com/sites/helainahovitz/2015/10/20/now-thats-refreshing-22-year-olds-hawaiian-bottled-water-grows-4000-in-3-years/#52a85baf5332
The founder Ryan Emmons takes pride in having donated over 500 million liters of clean water to underserved African communities. He mentions that this was made possible by having sold more than 120,000 cases of Waiakea spring water.
Their water originates from the volcanic mountains of Hawaii specifically from the peak of Mauna Loa volcano. The water is enhanced with electrolytes and minerals from the long trails of porous lava as it gets filtered. Crunchbase said that through PumpAid, Waiākea water donates clean water to the needy for each bottle sold. In addition, the firm provides access to clean water in developing nations.
With a value at over $10 million, Waiakea Hawaiian Volcanic Water has an average annual growth rate equal to 170 percent. The water is currently available countrywide as well as internationally.