Desiree Perez: A Forerunner In The Entertainment Industry

Making the most of her reputation as an influential negotiator in the entertainment industry, Desiree Perez was recently singled out as one of six powerful women condemning the Grammy awards.Perez, who began her career in 1992 in the music industry, has been a motivating force for Shawn “Jay Z” Carter, Rihanna, Shakira and more recently Mariah Carey.The women sent a joint letter to the National Academy Recording Arts and Sciences board of trustees that was signed by Perez, Roc Nation chief operating officer.

Universal Music Group executive vice president Michele Anthony, Epic Records president Sylvia Rhone, Atlantic Records co-chairman Julie Greenwald, Sony general counsel Julie Swidler and Atlantic Records chief executive Jody Gerson.The letter dealt with the Recording Academy president Neil Portnow’s comments that women need to “step up” to take their careers forward. Artists that included Pink, Sheryl Crow and Kelly Clarkson remarked on how women have been stepping up music each and every year.The academy also came under attack for the small amount of female nominees for Grammy’s this year.

In response to the letter, the Recording Academy said it would establish a task force to review its work with regard to gender bias in the music industry.More than a talent manager, producer and entrepreneur, Perez has also taken on transforming the face of the industry. She has been a critical part of Jay-Z’s successful businesses for more than 20 years and also gets recognized for reaching a $25 million Samsung group effort to advance Rihanna’s Anti tour.Perez has become well-respected in the music industry as a compelling female decision maker. Since 2009, she has been part of Roc Nation, which manages artists, producers, songwriters and more.